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1. Affiliate Marketing

Affiliate marketing is a performance-based marketing model where a person promotes a product or service using a unique referral link or identifier.

Typical structure:

• No required team structure
• Commission generally comes from direct referred sales
• Income depends on qualifying sales or actions
• Usually does not require building multiple levels of distributors

Example: A promoter refers a customer → customer purchases a product → promoter receives an agreed commission.

2. Unilevel / Level Marketing

In a unilevel model, members can directly introduce multiple people, creating several levels underneath them.

Typical structure:

The number of direct sponsors and commissionable levels depend on the particular program.

3. Binary Marketing

A binary plan generally has two placement legs:

Left Leg | Right Leg

A member normally has two primary positions, while additional members may be placed underneath existing positions.

Common characteristics include:

• Two-leg structure
• Placement/downline tree
• Spillover may occur depending on the program
• Some plans calculate commissions using matched volume between two legs
• Income may be subject to qualification, caps or other plan conditions

4. Matrix Marketing

A matrix plan uses a predetermined width and depth.

Examples include:

• 2 × 2 Matrix — 2 positions wide × 2 levels deep
• 3 × 3 Matrix — 3 positions wide × 3 levels deep

The exact commission rules depend on the individual program.